Company Profile

Mr. Bhaven A. Shah has started his entrepreneur journey in the year 1995, and his vision & foresight as an achiever, put forth his best initiation in pioneering the company. He is a firm believer in the merits of quality and ethics. His journey began as a small steel supplier in the suburbs of Mumbai, and today, the Multi-Crore Company, slowly and diligently built up a repertoire of blue chip clients and tender the services PAN India basis.

The company has a profound experience in procuring the material from primary producers like Steel Authority Of India Ltd. (SAIL), Rashtriya Ispat Nigam Ltd. (RINL/VSP), Tata Iron and Steel Co. Ltd. (TISCO), Jindal Steel & Power Ltd, JSW Steel Ltd. as well as from secondary producers / Re-Rollers all over India.

Over the years, company has earned a very good reputation for consistently excellent performance in addition to a customer-centric attitude. The company has supplied structural & reinforcement steel in many turnkey Infrastructural Projects and maintenance supplies executed in all over India within stipulated time and thus it strives to achieve highest level of customer satisfaction by ensuring the quality of material, integrity, experience and ability to deliver the material at the right time.

A visionary leader, his ambitions have led to plans to spread its wings to Construction and fabrication segments with the venture name ‘AARUBY Multibiz’. This arm of the group was established in 2015 as a part of diversification. He looks forward to using his skills for turning around and reviving businesses.

A calculative risk-taker, his professional curve is always on the upswing, primarily because of his innovative modus operandi. This mission is backed by principles of concern, commitment, ethics, excellence and learning in all its acts and relationship with customers, stakeholder, associates and community at large.


To be the India's most reliable and ethical STEEL TRADER.

To supply complete product range of high-quality steel at most competitive prices to clients across the country with focus on continuous improvement, highest business standards, work ethics and maintain the highest levels of professionalism, integrity, honesty and fairness in our relationships with our suppliers, service providers, professional associates and customers.

To be a crucial partner in our customer’s projects and initiatives by providing the best of products and brands through efficient logistics and value added services through adherence to quality, reliability & trust in all our functions and actions.


Consistent with the vision and values of the founder Mr. Bhaven A. Shah, we endeavor to be universally recognized as a leading and constantly growing force in the steel industry by consistently improving the quality of our services to add value for clients through innovation, foresight, integrity.

To ensure the longevity of our company through repeat and referral business achieved by customer satisfaction in all areas including timeliness, attention to detail and service-minded attitudes and sustain our position as the leading nationwide steel trader, with a brand name that is synonymous with quality and reliability.